Wednesday, May 21, 2014

The Value of Purchasing Prints and Products

This past January I decided to make the jump from automatically including digital files in all sessions to not; instead I'm now including a print credit, and have a minimum print order before you can order digital files. If you're wondering why, then please keep reading.

In the technology savvy world we live in, many people have lost touch with printed and physical objects. Everything is now on a screen! While this is helpful in some ways, it has diminished our value of printed photographs, books, and more.

While we have all this space on our external hard drives, computers, tablets and more, we overlook and have devalued physical photographs. Why should you get something printed when you can have it on your computer? I find that when my personal images are on my computer I don't look at them, they just sit, and are forgotten, or misplaced. That is not why photography was made. Photographs were made to be viewed, and to document our lives.What good is a photograph if you don't look at it? Remember floppy disks? Easily retrieving information off of them is not a common thing anymore. How about thumb drives, or CDs? Some day they will be outdated, and who knows how easily your kids or grand kids will be able to get pictures off of those in the future. Something that doesn't rely on technology are physical prints and products! Handing down physical objects is easy and constant, they don't change.

Some ask, can't I just take it to Walgreen's/Costco/ to get it printed? When it comes to photographs, you really cannot afford to look for the cheapest way out. The lab I print through has sent me test prints of my photos to ensure my screen is calibrated to how they print to ensure color accuracy. This is one of the reasons I have a minimum print order, I want you to see how your photographs should look professionally printed.

As an artist I want you to be able to have the best representation of my work in your home! I do not feel that the quality of the paper/color from commercial places like Walgreen's matches up with what I want for my clients. I want the photographs you hang on your walls to represent me and my photography brand well. That does not happen when the print quality isn't up to my standards. But this isn't just about me, I want the photographs you choose to print, to represent your family too! I want you to be able to look at those photos everyday identify with them, remember your kids when they were small, or remember how much fun you guys have together. A goal I have it for you to see the love between your family. This can be achieved by hanging prints in your home, for your whole family to see. 

Remember! You’re not just buying pictures, you’re preserving memories.


No comments:

Post a Comment